February 27, 2006
KFC's new commercial with hidden content that can only been seen in slow motion raises a question. DVR users aren't usually watching commercials really slow -- they're watching them really fast. Is the commercial distinctive enough when zipping by at triple speed to make the viewer want to stop and watch it in the first place? (Never mind slowing it down.)
February 26, 2006
Adaptive Path turns five!
We're having our 5th anniversary party Thursday night! Come join us at AP Global Headquarters in San Francisco, which you may remember from such parties as, uh, Adaptive Path's 4th Anniversary Party.
February 22, 2006
February 18, 2006
Multiple choice. Which of the following statements is correct?
(a) I can't believe it's only been a year since the Ajax essay was published.
(b) I can't believe it's already been a year since the Ajax essay was published.
(c) All of the above.
February 14, 2006
Google acquires Measure Map
Don't get me wrong -- we love our clients. But every consultant has that list of "if only..." ideas from their client work. If only they had the time. If only they had a clean slate unencumbered by legacy technology. If only they had the approval from the executives.
So we decided to do a little experiment: What if we didn't have all those constraints? What if we really could put the user experience first, from the conception of the product all the way through to delivery? What could we create if the gloves came off?
The result was a product we called Measure Map -- taking something as dull, mundane, and techy as "analytics" and making it fun, accessible, and most of all, relevant to people's lives. We thought our approach made for a compelling, innovative product with a unique appeal in a stale, overcrowded category.
Google thought so too.
So they bought it from us. But they didn't just acquire a bunch of code. They also acquired the talented team that built Measure Map for us, led by the estimable Jeffrey Veen. That team is headed to Google to make Measure Map thrive in the rich environment Google provides, and I can't wait to see what they do with it there.
But I think we're going to start to see their influence beyond Measure Map. I don't think it will take long for the idea that made Measure Map a success -- Adaptive Path's philosophy of creating innovation by focusing on the product experience -- to take hold in other teams at Google. It's an idea that's simply too powerful to be contained.
And that's really what Adaptive Path has always been about: getting more great products out there in the world. Everything we do -- the publishing, the events, the consulting work -- has this single aim. Measure Map, and this new stage in its life, is another means toward that end. I can't imagine a better combination than Jeff, his team, and the folks at Google to continue that pursuit alongside us.
February 10, 2006
When NBC sought to buy out the contract of ABC's veteran football announcer Al Michaels, they sweetened the deal by offering the one thing ABC's parent company Disney had been seeking for more than 75 years: the rights to Walt Disney's earliest cartoons.