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product experience strategy and design

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February 14, 2006

Google acquires Measure Map

Don't get me wrong -- we love our clients. But every consultant has that list of "if only..." ideas from their client work. If only they had the time. If only they had a clean slate unencumbered by legacy technology. If only they had the approval from the executives.

So we decided to do a little experiment: What if we didn't have all those constraints? What if we really could put the user experience first, from the conception of the product all the way through to delivery? What could we create if the gloves came off?

The result was a product we called Measure Map -- taking something as dull, mundane, and techy as "analytics" and making it fun, accessible, and most of all, relevant to people's lives. We thought our approach made for a compelling, innovative product with a unique appeal in a stale, overcrowded category.

Google thought so too.

So they bought it from us. But they didn't just acquire a bunch of code. They also acquired the talented team that built Measure Map for us, led by the estimable Jeffrey Veen. That team is headed to Google to make Measure Map thrive in the rich environment Google provides, and I can't wait to see what they do with it there.

But I think we're going to start to see their influence beyond Measure Map. I don't think it will take long for the idea that made Measure Map a success -- Adaptive Path's philosophy of creating innovation by focusing on the product experience -- to take hold in other teams at Google. It's an idea that's simply too powerful to be contained.

And that's really what Adaptive Path has always been about: getting more great products out there in the world. Everything we do -- the publishing, the events, the consulting work -- has this single aim. Measure Map, and this new stage in its life, is another means toward that end. I can't imagine a better combination than Jeff, his team, and the folks at Google to continue that pursuit alongside us.

<=> | February 14, 2006


Great news, congrats to Jeffrey AND to Google!

Posted by: Maarten P. Kappert | Feb 16, 2006 8:29:15 AM

Hi Jesse! It's the first time I visit your blog and the 'beginning user experience' has been really great :-) I'm an user experince professional (Brazil) currently working with mobile user research and mobile games usability. Success and congratulations for your blog!

Posted by: Filipe Levi | Feb 17, 2006 12:25:43 PM

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