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product experience strategy and design

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November 28, 2005

Just in time for the film adaptation the fans can't wait to hate, here's a cartoon primer on Aeon Flux.

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November 27, 2005

"I just know we could sell more of our products if we had more hot chicks on our sales force."

"But where can we recruit hot chicks to sell our products?"

"I know... college cheerleaders!"

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November 25, 2005

Using the medium of comics to teach fly-fishing, the Curtis Creek Manifesto also happens to be an example of great information design. I've always been disappointed by the Introducing series of books (some of which are still published under the For Beginners name in the U.S.), in which the artwork always seems to be an afterthought rather than an integrated part of the work. Compare this page from Darwin For Beginners (sorry about the popup) to this one from the Curtis Creek Manifesto -- it's pretty clear which one is using the medium to best effect. (See also -- wait for it -- Understanding Comics, which of course you should own.)

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November 21, 2005

And here it seems like they just finished changing all the signs at the ballpark. Having completed its acquisition of AT&T, SBC has taken on its old parent's identity and unveiled a new AT&T logo. It's another of these gradient-heavy 3D logos that seem to be the trend these days (see also UPS and Chevron). Compared to the old one, it seems to represent an aggressive attempt to soften and humanize the technocratic image of the old company: lowercase type, rounder letterforms, and a more organic take on the curves in the old Death Star.

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November 17, 2005

It seems like a simple idea: colored soap bubbles. But making the idea a reality turned out to be far from simple.

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November 15, 2005

For some reason, since returning to the United States, all my dreams are now set in foreign train stations.

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November 04, 2005

Rafe points out a story about the lengths the music industry will go to in order to keep you from copying CDs.

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