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March 22, 2005

When customer profiling goes wrong, the results can be catastrophic. [via girlhacker]

<=> | March 22, 2005


I dunno -- sounds like the profiles were pretty correct! Somebody just messed up the SQL ...

Like one of my clients who steadfastly refused to handle deceased customers the way I recommended, then complained when a global mailing list included them.

Posted by: Dan Hartung | Mar 25, 2005 3:38:30 PM

But really, this sounds just like an Onion article...

Posted by: Dan Hartung | Mar 25, 2005 3:41:18 PM

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