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product experience strategy and design

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March 11, 2005

Business Week's examination of Apple's design process includes this choice quote from Donald Norman: "If you follow my [guidelines], it will guarantee good design. But Steve Jobs doesn't want good design. He wants great design, and my method will never give you that." (Not to pick on Don, of course; no method will guarantee great design.)

<=> | March 11, 2005

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