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product experience strategy and design

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December 28, 2004

Faced with evaporating marketshare as consumer photography has gone digital, Kodak has turned to user-centered design, from ethnography through to usability, to gain an edge against its new competitors.

<=> | December 28, 2004

Comments

digital is the way to go. I must have been the only person who found the whole film thing ridiculus - I mean who makes that stuff? where does it come from? next stop cars that run on carbon dioxide.

Posted by: owen | Dec 28, 2004 6:52:19 PM

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