"The less able the common person is to consciously recognize the origin and mechanism of an experienced benefit of a product, the more important it is for the creator of that product to provide it." -- John Siracusa

There are no big projects. There are only large sets of small projects that go together.

Don't mistake working around something for working through it.

Here's the transcript of my IA Summit 2009 closing plenary address.

We do not find peace; we make it.

At first, all you see are open doors. Then you start to see which ones are really open, and which ones just look that way. Then the doors start being closed -- by time or by fate, by your choices or by those of others -- until there's only one door left. And then you go through it.

Being right doesn't count for much if you can't persuade anyone of that fact.

Often the best way to teach someone something is to tell the story of how we first learned that same lesson.

You can't always tell when you've passed the point at which additional planning doesn't actually improve your chances of success.